Privacy Policy

Leadbird Privacy Statement

Effective August 1, 2015

At Leadbird we respect and protect the privacy of our customers and those who use our websites, products and services. This privacy statement provides details about how your personal information is collected and used. Personal information is any information that identifies you or would enable someone to contact you, such as your name, email address, phone number and other non-public information that is associated with such information. This privacy statement applies to the Leadbird website. Snowcap Data NY, Inc. d/b/a Leadbird is located at 349 5th Avenue, New York, NY 10016.

Information Collection and Use by Us

We are the sole owner of information collected on the Leadbird site, except for any contacts and content that you provide to us in connection with your use of our products and services (such as your company logo). We collect information only as necessary to fulfill the purposes set forth in this privacy statement and we will not sell, share, or rent this information to others in ways different from what is disclosed here.

We may obtain information from you that you provide during any voluntary or mandatory registration process on the Leadbird site (for example, registering for our free lead generation service or signing up for our paid premium or professional services) or when you email us (for support or otherwise). We may use this information to provide you with requested information or products and services, to tailor the presentation of the Leadbird site or products or services to you, to improve our products and services and do a better job of marketing them, or to communicate with you.

The Leadbird site also offers opportunities for you to purchase some of our products and services. Any payment information that you provide to us (on the Leadbird site or otherwise), including credit card data, will only be used to facilitate payment for such products and services.

You acknowledge and expressly agree that we may obtain additional information about you that we collect from other sources, such as information you provide at webinars or to our partners, information that is publicly available or that you consent to us receiving from third parties. With your consent, we may also access information from third party social networking sites (“SNSs”). The information you allow us to access varies by SNS, and it is affected by the privacy settings you establish at the SNS. When you consent to the SNS sharing information with us, the SNS may know that you have a relationship with us. You can control and find out more about these privacy settings at the applicable SNS. We may use this information to provide you with our products and services, to improve our products and services and do a better job of marketing them, or to communicate with you.

We also keep track of activity on the Leadbird site using log files stored on our web servers. We collect information that includes your IP address, browser type and version, geographic location, pages you view, how you got to the Leadbird site and any links you click on to leave the Leadbird site. We also gather aggregated tracking information regarding overall usage of the Leadbird site and the products and services, including total page views and click-through activity and the number of messages sent using our products or services. We may use this information to assist us in offering you a personalized experience, to assist you with technical support, to diagnose problems with our servers, in connection with our security program, to administer the Leadbird site, to improve our products and services and do a better job of marketing them, or to tailor our product and service offerings to you.

We will also obtain any information that you provide to us in connection with the use of our products and services, such as contacts (including email addresses) and content. We acknowledge your ownership rights in such contact lists and content. We will never sell or rent your contacts or content to anyone without your permission, and will never use your contacts or content for any purpose other than providing or improving our products and services or as described here.

If you offer to sell your products and services to any of the targeted leads generated by the Leadbird site in the form of an email or direct mail promotional deals or coupons (each, a “Deal”), you agree that any Deal-related content is non-confidential for all purposes and that we may make the Deal itself publicly available on the Leadbird site.

Security and Privacy

We employ reasonable technical, administrative and physical safeguards to protect the confidentiality and security of your personal information. We use industry-recognized technical safeguards standards, such as firewalls, and have adopted and implemented security procedures to protect your information from loss, misuse or unauthorized access. When we collect financial account information, such as credit card numbers, we protect its transmission through the use of encryption such as the Secure Socket Layer (SSL) protocol. Notwithstanding our efforts, we cannot guarantee absolute or unqualified protection of this information given the open nature and resulting instability of the Internet and World Wide Web, and we make no representations or warranties as to the effectiveness of our security and assume no liability for security breaches or any failure in the security of your computer equipment, your internet service provider or other networks and communications providers.

Sharing of Information

We will never sell or rent your personal information to third parties for their use without your consent.

We may share your name, email address and other contact information with certain of our partners so that they may assist you in using our products and services, contact you with offers, services or products that may be of interest to you, and, if you consent, provide you with their products or services. Our partners are prohibited from using your contact information for any other purpose without your consent. We will not provide our partners with your credit card information or any other information (including your contact, content and phone numbers of your customers). If you are working with a partner and would like that partner to have full access to your account, we will provide access to just that partner upon your request.

We may, in our sole discretion, also share your information with others within your organization (including any affiliates or any other individuals designated as users on your account).

Occasionally, we enter into contracts with carefully selected third parties so that they can assist us in servicing you (for example, providing customer service) or to engage in co-marketing activities with us. Our contracts with such third parties prohibit them from using any of your personal information for any purpose beyond the purpose for which it was shared. If you do not wish to have your personal information shared with these third parties for co-marketing purposes, you may do so at any time by opting out of all non-transactional communications with us (see the “Choice/Opt-out” section below).

We may also share non-personally identifying information in the aggregate with third parties, such as the media, industry observers, customers, or partners.

If we are involved in a merger, acquisition, a sale of all or a substantial portion of our assets, or other similar transaction, your information may be transferred as part of that transaction. We will notify you by email and/or a prominent notice on our website of any such transaction and the choices you may have regarding your information.

We may also share your personal information with any of our parents or subsidiaries. Any such parent or subsidiary may use your information only according to the terms of this privacy statement.

Lastly, we may disclose your personal information to courts, law enforcement authorities and/or other relevant third parties, such as internet service providers, when such disclosure is necessary or advisable, in our sole discretion, to conduct an investigation, respond to a third party or law enforcement subpoena or court order, bring legal action, prevent harm to others or pursue other relief when you or a third party are or may be: (a) violating our terms and conditions of use; (b) causing injury or other harm to, or otherwise violating our property or other legal rights, or those of other users or third parties; or (c) violating federal, state, local, or other applicable law. This disclosure may include transferring information to the U.S. and outside the European Economic Area. To the extent we are legally permitted to do so, we will take reasonable steps to notify you in the event that we are required to provide your personal information to third parties in connection with a subpoena.


We use a variety of technologies on the Leadbird site. Among these are cookies: a text-only string of information that a website transfers to the cookie file of the browser on your computer so that the website can remember your browser in the future. A cookie will typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie, and a value, usually a unique number. When you visit the Leadbird site, open our email, encounter our services online, we or an authorized third party may send you a cookie.

Cookies may be used by us in many ways: they allow us to verify the login status of customers using products or services linked directly with the Leadbird site, track point of entry to point of registration for those users participating in our affiliate signup programs, track and measure the success of a particular marketing campaign, provide you with improved customer service and provide you with more relevant content. Cookies also allow us to track overall site usage and determine areas users prefer, as well as enable us to make your visit to our website easier by recognizing you when you return and help to provide you with a customized experience.

Information gathered through usage of a cookie is not linked to any personal identifying information, unless you become a registered customer. Once you submit personally identifiable information on the Leadbird site (for example, by signing up to be a registered or paying customer, we may link such information with cookies or other identifiers that are associated with your visit(s) to the Leadbird site. You have the ability to accept or decline cookies by modifying the settings in your browser. If you choose to disable cookies, you may still use the Leadbird site; however, you may have limited access to some areas within the Leadbird site or a different experience.

We may share non-personally identifying information with third parties, such as the media, industry observers or potential customers or partners.


You may choose to opt-out or select your email preferences when you sign-up for our email lists. You always have the opportunity to opt-out or change preferences by following a link in the footer of all non-transactional email messages sent by us or by emailing us at In addition, anyone receiving emails from us on behalf of our customers always has the opportunity to opt-out of email messages from such customer by using the opt-out link included in the link in the footer of the message. If you believe that you have received an unsolicited commercial email from us on behalf of any of our customers, you may report it to us at

Some communications (for example, important account notifications and billing information) are considered transactional and are necessary for all of our customers. You must cancel your Leadbird account, as applicable, to unsubscribe from these communications. To cancel your Leadbird account, please email us at

To manage the information we receive about you from an SNS or any other third party, you will need to follow the instructions from that party for updating your information and changing your privacy settings. The information we collect is covered by this privacy statement and the information the third party collects is subject to such third party’s privacy practices. Privacy choices you have made on any third party site will not apply to our use of the information we have collected directly through our applications.

Access to Personal Information

You can update your Leadbird account information, including your organizational information and email address, by logging in and then clicking on the My Settings tab. Account information, such as your username and password, can be changed by logging in and then clicking on the My Account link at the top of page. The My Account page is also where you can manage product subscriptions and billing information, such as your credit card number. If you would like to suspend or cancel your account or obtain further information about or access to your personal information, you can do so by contacting customer support by email at

We will retain and use your information for as long as your account is active or as needed to provide you services, as necessary to comply with our legal obligations, resolve disputes, enforce our agreements and for backup purposes. Notwithstanding the foregoing, we may continue to disclose your Leadbird site information to third parties in a manner that does not reveal personal information after you suspend or cancel your Leadbird account unless you request.

Refer a Friend

If you choose to use our referral service to tell a friend about the Leadbird site or our products and services, we will ask you for your friend’s email address. We will automatically send your friend a one-time email inviting him or her to visit our website. We retain this information for the sole purpose of sending this one-time email and tracking the success of our referral program. Such referrals may not be permissible in all situations or in all jurisdictions. You acknowledge and agree that you are solely responsible for compliance with any applicable laws in this regard. Your friend may contact us at to request that we remove this information from our database.

Third Party Links and Information Collection and Use by Our Customers

The Leadbird site may contain links to third-party websites, such as those of our business partners, SNSs and payment processors. While on these sites, we or these third parties may collect information about you. In addition, you may be asked to provide certain personal information or credit card information to our customers in connection with their use of our products and services, such as when you register, or otherwise.

Because we do not control the information policies or practices of these third parties or our customers, you should review their privacy policies to learn more about how they collect and use personally identifiable information. We are not responsible for the privacy practices of any third parties or our customers.


The Leadbird site and our products and services are not directed to persons under 13. We do not knowingly collect personally identifiable information from children under 13. If a parent or guardian becomes aware that his or her child has provided us with personal information without such parent or guardian’s consent, he or she should contact us. If we become aware that a child under 13 has provided us with personal information, we will delete such information from our files.

International Use

We are headquartered in the United States of America. Personal information may be accessed by us or transferred to us in the United States or to our affiliates, partners, merchants, or service providers elsewhere in the world. By providing us with personal information, you consent to this transfer. We will protect the privacy and security of personal information according to this privacy statement, regardless of where it is processed or stored, however you explicitly acknowledge and consent to the fact that personal information stored or processed in the United States will be subject to the laws of the United States, including the ability of governments, courts or law enforcement or regulatory agencies of the United States to obtain disclosure of your personal information.

For the purposes of European Directive 95/46/EC and applicable national implementing laws in your jurisdiction, with respect to your data, we are a data controller and with respect to your customer’s contact information, we are a data processor.

We have designated our Privacy Manager to oversee our compliance with applicable privacy laws. Questions and inquiries concerning your privacy may be directed by email to

Notification of Changes

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we decide to change this privacy statement in any material way, we will notify you here, by email, or by means of a notice on so our users are always aware of what information we collect, how we use it and under what circumstances, if any, we disclose it. For major changes in how we use personally identifying data, we will provide advance notice. In all cases, your continued use of the Leadbird site or our products and services constitutes consideration and your binding acceptance to any such changes.


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